haku: @indexterm marketing management / yhteensä: 608
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1.
Bridging the gap for destination extreme sports: a model of sports tourism customer experience
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1341-1365
 2011 Klaus, P.
Maklan, S.
2.
Editorial: conference special issue - marketing fields forever 2011
Journal of Marketing Management
2011 : DEC, VOL. 27:13-14, p. 1299-1303
 2011 Patterson, A. (et al., editors)
3.
Guest editorial: The shape of marketing research in 2021
Journal of Advertising Research
2011 : MAR, VOL. 51:1, p. 213-221
 2011 Micu, A.C. (et. al)
4.
Aspects of service-dominant logic and its implications for tourism management: examples from the hotel industry
Tourism Management
2011 : APR, VOL. 32:2, p. 207-214
 2011 Shaw, G.
Bailey, A.
Williams, A.
5.
Prescription drug communication strategies: a comparative analysis of physician attitudes in Europe, the Middle East and the Far East
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 336-360
 2011 Reast, J.D. (et. al)
6.
Value marketing in the health care industry
Journal of Marketing Management
2011 : MAR, VOL. 27:3-4, p. 199-206
 2011 Lindgreen, A.
Hingley, M.K.
Antioco, M.D.J.
7.
Guest editorial: Advertising and social media
International Journal of Advertising
2011 : VOL. 30:1, p. 11-12
 2011 Choi, S.M.
8.
Guilt appeals in cause-related marketing: the subversive roles of product type and donation magnitude
International Journal of Advertising
2011 : VOL. 30:4, p. 587-616
 2011 Chang, C-T.
9.
Survey-based targeting fine-tunes television media planning
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 428-439
 2010 Smith, J.A.
Boyle, B.A.
Cannon, H.M.
10.
New technologies drive CPG media mix optimization
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 416-427
 2010 Reynar, A.
Phillips, J.
Heumann, S.
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